What is a Pre-Roll ad spot?
The PRE-ROLL spot consists of a short promotional video which is played prior to a user watching an online video. Exactly the same as you’ll find on YouTube for example. At Traffic Factory, advertisers are allowed to upload a video of up to 20 seconds of length to promote their product with a minimum video length of 6 seconds. Once a PRE-ROLL advertisement begins, users are able to skip after 6 seconds to watch their selected video.
This spot has predominantly been a huge success for a number of different verticals but the most common being to promote Cam-Model based promotions. Since mid 2019, previously unaccepted verticals such as dating and gaming verticals are now permitted at Traffic Factory.
How & Where can I create a Pre-Roll video?
Now, it goes without saying that in order to entice the user, the importance of a good and strong promotional video is paramount. The first 5 seconds are the most important to capture the users attention and we recommend the main bulk of the promotion’s information be summarized within that short space of time.
The creation of a promotional video can be costly but we are fortunate that over the years, more and more professional software has been made available to the general public. Indeed the rise of freelancers across the globe has also impacted the price of such content in a positive manner due to the competition.
Why use Pre-Roll spots?
This is pretty simple to answer – you are guaranteed that your ad will be shown to all users across our publisher network. Network users are here to watch content. Your Pre-Roll is shown prior to video content consumption! It’s a winner for the advertiser!
It should be noted that unlike the traditional tube sites such as Youtube, Dailymotion or D-Live, we do not offer those annoying mid-clip ad spots (This creates a very poor user experience).
Is the R.O.I strong?
We should warn that a spot such as Pre-Roll is generally considered at a higher price point due to the sheer views your promotion will obtain. Now, there is no guarantee that your promotion will be clicked and the user will end up on your desired landing page. That is purely left to you to make the Pre-Roll as interesting as possible and to create that desire for a user to find out more.
We bring you quality traffic; it’s up to you to make the most of it!
Pros & Cons
+ Great Visibility
+ Best visual method to showcase your promotion
+ Whether clicked or not, this a great subconscious marketing ad spot
+ Less competition from other advertisers than on other traditional ad spots
– More expensive due to high visibility
– Video creation skills needed
There are currently a host of different opportunities worldwide for this ad spot with limited competition for certain geos/ countries. Want to find out more? Get straight onto your Account Manager asap who will be more than obliged to guide you into making the best use of this ad spot and the current competition levels.
