In order to increase the CTR of your ads, we’ve added a new language targeting function for advertising slogans. You are now able to write advertising slogans in multiple languages.

This new function applies for the following content:

1. Native ads

  • Title
  • Channel/brand/product name

2. Pre-roll Video ads

  • Alternative domain name
language targeting

Our system will now display, by priority, the corresponding ad slogan to visitors who speak the same language, based on their browser language setting.

For example –
If a campaign targeting the United States is set in two languages: English and Spanish
  • Visitors whose browser language is English, will see the ad slogans written in English first;
  • Visitors whose browser language is Spanish, will see the ad slogans written in Spanish first;


Currently, on the page where the Native/Pre-roll creative is uploaded, you will find:

  • On the left side of the page, you are able to add or delete a language category;
  • On the right side of the page, you are able to write your ad slogan content in different languages.



Please refer to the following examples of multilingual countries and create a few test campaigns:

  • United States: English + Spanish
  • Canada: English + French
  • Switzerland: French + German + Italian
  • Belgium: French + Dutch + German
  • Singapore: English + Chinese


Finally, please don’t forget, you can also set multi-language targeting for these types of banners:

  • 300×100 Mobile Rectangle
  • 338×235 Square          
  • 928×244 Horizontal


Please contact your account manager if you have any questions regarding this new feature or any other questions about your campaigns & our platform. 

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