1 : Avoid using the minimum bid during the whole campaign
Traffic Factory is using a Real-Time Bidding system, the higher you bid, your ads will be displayed more in front and receive more traffic. The top bidder gets most of the traffic available in the country and video categories targeted, at the time of the campaign. If you are using the minimum bid during your whole campaign, most likely your ad will be displayed near the end and will receive very few impressions, which will be difficult to promote your product effectively.
We suggest using a bid that is slightly higher than the minimum bid at the early stage of your campaign, then based on the obtained traffic data, gradually increase or adjust your bids. You are able to find the minimum bid level for each GEO here: https://main.trafficfactory.
2 : Avoid adding multiple GEOs in one target
When creating your campaign’s target, please make sure to avoid adding more than one GEO in a single target. This is because there are large differences in bid levels between different GEOs, using a single bid can be too high (even wasteful) in certain GEOs, whereas in other GEOs, your bid will be too low.
We suggest using one GEO per target, as you can add multiple targets in the same campaign. You can set an appropriate bid for each target based on the bid level of that GEO.
3 : Avoid using a very low daily/max budget while targeting a GEO with high volume traffic
When setting a CPC campaign’s daily or maximum budget, please make sure to avoid using a very low budget number. (For example using 10USD while targeting the US).
This is because if you are targeting a GEO where there are a lot of traffic, our system will actively restricts the traffic sent to your campaign, in order not to overspend your budget. As a result, your campaign may not receive enough traffic to promote your product. We suggest setting a suitable budget number according to the specific situation of your target country.
1 : 避免在投放全程使用最低競價
Traffic Factory平臺使用的是實時競價系統, 您使用的競價越高, 得到的流量也會越多, 廣告展示也會更靠前; 競價最高者可獲得投放期間的絕大部分流量。
我們建議在投放初期, 使用一個比最低競價稍高的出價, 之後根據得到的流量數據, 逐漸提高或調整您的競價。您可以在這裡查看每個國家/
2 : 避免在一個投放目標中添加多個國家/地區
3 : 避免輸入過低的預算數值
在設定廣告系列的每日預算或最大預算時, 請避免使用過低的數值 (例如每日預算10美元以下), 因為如果在您投放的地區有巨額流量 (例如北美或歐洲國家), 系統會主動限制發送到廣告的流量, 以免超出預算, 您的廣告系列可能會無法收到有效的流量用來推廣您的產品。